RUAHA CATHOLIC UNIVERSITY

This study focused on establishing the strategic management effect in the process of globalization among companies in Tanzania. This study adopted a case study where primary data was collected using interview guide. The data obtained from the interview guide was analyzed using content analysis a technique used to make inferences. The study found out that globalization had brought about many changes in strategic management, this has push to remain competitive and meet market demand, hence led to a move towards integration and standardization of global business operations. Also, the study found that globalization affected level of completion, adoption of technology, sensitivity in economic factors like inflation. The study concludes that globalization affected strategic management of the firms. Because of globalization, the companies had to open offices in different parts of the world in order to meet the needs of their customers who were expanding to other parts of the world other than their home Ruaha Catholic University Faculty of Business, Economics and Management Sciences Ruaha Journal of Business, Economics and Management eISSN 2507-79945 Vol 2, Issue 1, 2019 Ruaha Journal of Business, economics and Management Sciences Vol. 2, Issue 1, 2019 127 country. The study further concludes that globalization affected strategic management as it determined the expansion strategy that was to be adopted by the firm as it extended its services to other regions. This study recommends that a thorough environmental scanning should always be conducted whenever the firm plans to enter into a new territory. Additionally, the study recommends that the firm invests in innovations and inventions so as to come up with new innovative ways of serving their customers.

Globalization, International Business, Strategic Management, Strategic Process