RUAHA CATHOLIC UNIVERSITY

The overall goal of this study was to determine the factors which influence behavioral intention to adopt the mobile phone billing system: a case study of government institution services consumers in Tanzania. The purpose of this study was to determine the impact of attitude on mobile phone billing system adoption among customers of government institution services in Tanzania, to investigate the impact of perceived behavior control on mobile phone billing system adoption among customers of government institution services in Tanzania, and to assess the impact of subject norm on mobile phone billing system adoption among customers of government institution services in Tanzania. The quantitative research approach was used to assess the extent to which behavioral government institution services consumers. Data was collected from 186 IRUWASA clients in Iringa using structured questionnaires. Multiple regression analysis and correlation analysis were performed on the data using the statistical package for social science (SPSS) and Microsoft Excel computer software applications. Cronbach alpha results showed that all of the variables in this study had achieved an acceptable range of internal consistency, with a Cronbach alpha p-value greater than 0.6. Consumers' attitude, subjective norm, and perceived behavior control are major behavioral intention parameters affecting government customers' intension to adopt the mobile billing system, according to data from multiple regression analysis. Based on the data, this study indicated that an attitude derived from the Theory of planned behavior may be used to investigate the impact of behavioral intention elements on the adoption of a mobile billing system among Government institution clients. There was a high correlation between subjective norms and the use of mobile billing by government clients.

Behavioral Intention, Adaptation, Mobile Phone Billing System