RUAHA CATHOLIC UNIVERSITY

This research paper examines the influence of bongo flavour music in degenerating the cultural and moral values among the youths in Tanzania in its generality with special reference to the youths found in Mbeya City as a case study. The paper used both quantitative and qualitative approach in probing the matter using questionnaires with some numerical figures and focus group discussion for data collection. The numerical figures were instrumental in addressing the magnitude of the problem among the youths while non-numerical data were useful in descriptions of numerical data in words to accomplish the whole process of analysis and discussion of the findings. The analysis, interpretation and discussion of the findings from the collected data were done using stylistics literary theory. The major findings indicate that the perpetual interaction between the youths and lyric bongo flavour music severely degenerates the welfare of the youths in upholding their cultural and moral values in the societies in which they live. It is therefore, recommended that the government through its ministry and institutions responsible for monitoring and controlling music industry should censor the bongo flavour music which is detrimental to the wellbeing of youths for the sake of saving not only their lives but also their future generation.

Bongo Flavour, Degenerating, Cultural Values, Moral Values & Youth